For the launch of Vans hotly anticipated collaboration with Swedish menswear Label Our Legacy, we were asked to find the perfect location and band to channel the collection’s inspiration - Californian hardcore punk culture.
Our team picked one of the only seminal bands from the 80s straight edge punk movement still touring - Youth Of Today.
They perfumed at 74a Newman Street gallery, two floors of bright white open space in central London which often hosts contemporary art exhibitions by global artists. One floor housed an installation-style display of the collection and the other, a stage fit for punk royalty.
Our Work: Venue & Talent Scouting / Branding / Project Management / Live Event Production