To make the exhibition as accessible as possible, Black Sparrow injected maximum nostalgia - sourcing the best known Nintendo consoles with accompanying games - loved by gamers, children and grown ups alike. The playable consoles were accompanied by sets fully equipped with beanbags and props.
On the evening of launch, Mario joined us for Princess Peach Bellinis and the cinema became the stage for a Mario Kart 8 tournament. Guests could win parts of the Vans x Nintendo collection on a vintage hoopla style carnival game, standing retail and experiential side by side in the perfect marriage.
Our Work: Research, cREATIVE mARKETING, pROJECT mANAGEMENT & lIVE evENT activation
Images Courtesy Vans Europe / James North