Black Sparrow was approached by Universal Music in October to exclusively launch Metallica’s first album in eight years.
On the 18th November 2016, Metallica fired up an extremely lucky crowd of mega-fans with tracks from ‘Hardwired...To Self-Destruct’ interspersed with two hours of classics. The full show was streamed online
Closing Vans' 50th Anniversary year on a high, the night was complemented by a Bowl Jam with a wealth of Vans pro riders, as well as the opportunity to take home some exclusive merchandise and custom-made Vans x Metallica giveaways.
Our Work: Global Alignment, Project Management, Artist Liaison, Live Event Activation, Content & Technical Production
Photos courtesy: Nathan Gallagher and James North